Paste the email you have already written. Get ten subject lines for it, from the plain and specific to the one that admits there is a deadline.
We have finished the Q3 workpapers and they are ready for your review.
There are two open items: the intercompany balance and the lease classification.
We need your sign-off by Friday to keep the filing date.
The email you wrote, ten ways of announcing it
The body, not a description of it. It writes the subject from what the message actually says.
They are deliberately spread out. Plain at one end, urgent at the other, so you can see the range before you pick.
The best subject line is usually the one you chose with two words removed.
A reminder that the client still owes four documents, sent for the third time in two weeks.
Third-chase subject lines are the hard case. The honest version outperforms the polite one, because the polite one looks exactly like the two the reader already skipped.
A subject line is the last five percent of an email. Useful to get right, and not the reason your inbox is full.
These are subject lines for one-to-one professional mail. Campaign subject lines are a different job with different rules.
There is one reader. Pick the line that suits the person rather than the line that tested well somewhere else.
Roughly forty characters is a safe target, but check how your own client truncates before trusting a long one.
of the workweek goes to reading and answering email, before any of the work inside it gets done.
McKinsey Global InstituteYes. No account, ten runs a day, and nothing you paste is stored.
Because the useful thing is the spread rather than any single line. Reading the plain one next to the urgent one is usually what decides it.
No. They are for one-to-one professional email. Campaign subject lines are optimised against open rates across thousands of readers, which is a different problem.
Sometimes. If the thread has moved to a different question, a fresh subject helps everyone find it later.
Pidgy reads the whole inbox, ranks what matters, drafts the replies and chases what is slipping.
